In response to the COVID-19 pandemic crisis and its effects on the formal and informal business sector, REDI in partnership with Business Impact Lab and Startup Macedonia is announcing the Roma Digital Boost Program which aims to develop the entrepreneurial capacities of 60 Roma owned businesses from Romania, Serbia and North Macedonia thorough developed online lessons, by providing them the space to learn, explore and interact about the transition from traditional business model to digital business model using technology and smart working. The program will capacitate the participants with entrepreneurial and impact-oriented skills, understandings and personal attributes that make Roma owned businesses (formal and non-formal) more likely to gain and to provide their potential for growth.


About the Roma Digital Boost Program

The Roma Digital Boost Program is an E-Accelerator aiming to capacitate 60 Roma owned businesses with knowledge for transferring their activity from traditional to digital businesses. The final aim of the accelerator is to support the opening of 60 online Roma owned shops.

The Roma Digital Boost program will serve the specific needs of 60 Roma entrepreneurs from Romania, Serbia and North Macedonia affected by the COVID-19 crises to restart and improve their business activity. Both groups, formal and non-formal businesses owned by Roma will directly benefit from the program. Roma women entrepreneurs will be particularly encouraged to participate in the E-accelerator.
The format of the program is based on an e- learning platform that allows participants to interact online with other participants and mentors and access all training materials, lectures, Q/A sessions and direct coaching/mentorship support.

The program will be available in 4 languages: Romanian, Macedonian, Serbian and English.


The program will be structured in 4 modules:

Module 1. Business Modeling – Digital Transformation
Module 2. Impact management
Module 3. Content Marketing & Storytelling
Module 4. E-Commerce

The E-accelerator program will also provide financial support in the form of awards to the most promising established online businesses.

Who can apply:

Roma entrepreneurs from Romania, North Macedonia and Serbia, irrespective of the type of the business activity and the legal form, that are interested to develop their entrepreneurial activity online using digital skills, are invited to apply. Formal and non-formal traders, service providers, sellers in open markets, owners of small businesses, producers and Roma women entrepreneurs are encouraged to apply.

Selection process:
Participants will be selected through a competitive process based on the candidate’s entrepreneurial experience, motivation and potential to grow the business in the online space. Priority will be given to Roma women. The selected candidates will be invited for an interview.

How to apply:

All candidates are required to fill out the online APPLICATION FORM bellow.

The application form can be completed in English or in Romanian/Macedonian/Serbian/Romanes.

What is the deadline?

The applications can be submitted online until June 15, 2020. Applications received later will not be considered.

If you have any questions, please contact REDI at

E-Accelerator Program Application Form